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Privacy Policy

Last updated: March 2026

This Privacy Policy explains how Apex Aspire Limited (company number 16387803) ("we", "us", "our") collects, uses, and protects your personal data when you use the Debt Capacity Calculator at debtcapacitycalculator.com ("the Site").

1. Data Controller

Apex Aspire Limited (company number 16387803) is the data controller for the personal data processed through this Site. If you have any questions about this Privacy Policy, please contact us at admin@apexaspire.co.uk.

2. What Data We Collect

When you use the Debt Capacity Calculator, we collect:

  • Contact information: your name, email address, and phone number
  • Company information: company name, Companies House number, registered address, sector, and PE-backed status
  • Financial data: the financial figures you enter into the calculator (turnover, profit, assets, debt etc.)
  • Technical data: IP address, browser type, and device information (collected automatically)

3. How We Use Your Data

We use your data for the following purposes:

  • To calculate and display your indicative debt capacity results
  • To contact you to discuss your financing options (legitimate interest)
  • To improve our calculator and services (legitimate interest)
  • To comply with legal obligations

4. Legal Basis for Processing

We process your personal data on the basis of our legitimate interest in providing financial analysis tools and responding to enquiries from prospective users. For analytics cookies, we rely on your consent.

5. Data Sharing

We may share your personal data with trusted third parties who assist us in operating this Site and conducting our business. This includes:

  • Service providers and partners who process leads on our behalf
  • Our hosting provider (Vercel) for website operation
  • Cloudflare for security (Turnstile verification)
  • Companies House for company lookup functionality

We do not sell your personal data. All third parties are required to process your data in accordance with applicable data protection laws and only for the purposes described in this policy.

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes described above, or as required by law. Contact and financial data submitted through the calculator is retained in our CRM for up to 3 years.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Request erasure of your data
  • Object to processing
  • Data portability
  • Lodge a complaint with the ICO (ico.org.uk)

To exercise any of these rights, please contact us at admin@apexaspire.co.uk.

8. Cookies

Please see our Cookie Policy for information about the cookies we use.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.